advertising

dirt 2b industry and audience

big issue task

the big issue notes

Minecraft merchandise

Minecraft revision booklet

Minecraft notes

stereotype- male, 'geeky', educated,25-55 individualist, explorer/problem solver

truth- mass audience, second most successful video game after tetris, a diverse age/gender/ethnic demographic, maybe dependent console, crossplay 

•  gaming industry over 50 years old
• minecraft created in 2011
• £3.6 billion is spent annually on marketing online and app platforms are massively successful 
• gamers now nearly 50% gender split with significant 33-55 secondary demographic 
• mainstream games have oligopoly (less competition) control .g sony, microsoft, acquired minecraft from mojang end of 2014
• minecraft is open world sandbox construction 

Regulation- aa and fps the most  violent. (minecraft pegi 7) vsc(video standards council) control age ratings

- multiplatform, open world sandbox 'indie' game

- critically and commercially successful 

- created by marcus 'notch' person 

- developer- mojang (microsoft 2014)

-do eyegaze for disabilities