semiotic analysis of a front cover

newspaper notes

Theorist

Stuart Hall -  reception theory
- the idea that communication is a process involving encoding by producers and decoding by audiences
-the idea that there are three hypothetical positions from which messages and meanings may be decoded;
. Dominant - hegemonic position : the encoders intended meaning is fully understood and accepted
.Negotiated position- the legitimacy of the encoders message is acknowledge in general terms although the message is adapted or negotiated to better fit the decoders own individual experiences or context
. oppostional position-the encoders message is understood but the decoder disagrees with it,reading it in a contrary or oppositional way.


Albert Bandura- Media effects
- the idea that the media can implant ideas in the mind of the audience directly
-idea that audiences acquire attitudes,emotional responses and new styles of conduct through modelling
-Bandura looks at the way that media texts have a direct influence on its audience.
- if you see violence you will act violent - 'modeling effect'

George Gerbner- cultivation theory
- idea that exposure to repeated patterns of representation over long periods of time can shape and influence the way in which people perceive the world around them (cultivating particular views and options)
- the idea that cultivation reinforces mainstream values

Steve Neale 
-Repetition of conventional
- Difference:have something different to them like a comedy and horror put together

newspaper vocabulary

dirt sheet

newspaper conventions

Active Advert

What was the task you were assigned?
The task I was assigned was to make an advert for a body spray that had the target audience of 10 year old boys.

What programme did you use to complete your task?
WE used premier to edit all the sperate videos together to make the advert.

What tools did you use from your programme to create your task ie font websites, crop, colour changes etc?
At the start i used a black and white effect as it was the sad part of the advert until he recieved the spray. I used losts of different effects and transitions. At the end I used a font to write the name of the spray and the slogan.

What were the biggest obstacles to completing your task?
The biggest obstacle of the task was finding the right place to film and the right people to use. Also trying to record each shot using the right angles was difficults.

Identify what went well and with hindsight what would you do differently?
LI would've used younger people and done it on an inside basketball court. I would've also edited it better using some diffent effects and made the logo more clear. I think overall it wasn't a bad advert and the used of the black and white effect made it a bit clearer to what is going on.

fruitella advert

The task i was assigned was to remake the second half of the fruitella advert.We used Premier to edit the videos together.One of the biggest obstacles of completing the task was finding the right props to make the video with in school.I think the remake of the fruitella advert I done went well as every shot is in time with the original advert.The timings of each shot is good and fits well. Other peoples feedback was very positive and they said it has all been put together really well. I could've got rid the the audio on each video so you can only hear the fruitella music. Another thing i could've done differently is making sure every camera shot was the same as the original piece.

newspaper

1. Which newspaper(s) no longer has print editions?
   March 2016 The Independent stopped print editions of their newspaper  they are now online newspapers.
2. Which new national newspapers have been founded?
The I.
3. What is the general trend in newspaper circulation?
Newspapers has been in decline there has been a weekday circulation drop off 7% and Sunday circulation has dropped by 4%. 
4. Which genre of newspaper has had the steepest decline – the red-top tabloids, the middle-market newspapers, or the broadsheets?
Broadsheets have had the steepest circulation decline as tabloids sell more print. However, Broadsheets get more hits on their websites than tabloid newspapers do.

1.      What percentage of daily circulation is owned by the top three owners?

        82% of the total newspapers sold

2.      Name the two writers who argue that concentration of ownership decreases quality and choice in newspapers.

Doyle says that too much concentration of media ownership is dangerous as the media has too much power. Marxists that the big cooperation’s dominant which limits choice.

This tabloid is from the Daily star and the main story line on this is 'killer spiders attacked my little girl'. The articles is about spiders attacking a little girl and the hospital ignored them and done nothing about it.The person who the artical is about is angry as they use an exclamation mark. This emphasizes anger. There is a picture of a spider which represents the spiders which attacked the girl.The audience may think that hospitals are really bad as they ignored them about something that could have been serious. This tabloid has less writing than pictures.