Shelter advert notes

Asa- Advertising standards authority

• Set strict rules for advertising in all media 
• have power to 'pull' any advertisements of the tv,radio or press
• ASA will investigate the complaint and make a choice to agree or disagree with the complaint
• advertisers have to adhere to the ASA rules and regulations of advertising

They also cover:

• how sales promotions are run- prize draws,competitions ect
• how advertisers use your personal information to advertise to you e,g emails, texts
• making sure consumers get the mail order goods or refunds when ordering from newspapers

Charity advertisement rules

• handle with care and discretion matters to arouse strong emotions  in the audience 
• not suggest that anyone will lack proper feeling 
• respect the dignity of those on whose behalf an appeal  is being made
• not contain comparisons with other charities
• not mislead or misrepresent in any way about the charity 
• avoid presenting an exaggerated impression of the scale

Media language & representation techniques in charity adverts

• creation of sympathy for the subject of the charity 
• creation of empathy for the subject of the charity (use of images)
  shock- make you feel that you have to contribute to the charitable cause
• involvement- ice bucket challenge, race for life
• annual budget £33.6 bn