Audience

Demographic profiling

A - higher management : bankers,lawyers,doctors
B-  middle management : teachers,graphic designers
C1- office supervisors,nurses,junior management,white collar jobs
C2- skilled manual workers,plumbers,builders,blue collar jobs
D- semi skilled and unskilled manual workers
E- unemployed,students,pensioners,casual workers

Psychological profiling

-Aspirers
-succeeders
- resigned
-explorers
-strugglers
-reformers

What affects the way in which an audience responds to a media text ?
-age  -gender  - situated culture  -historical competence 
-ethnicity  - cultural experiences