History of the brand
- sports drink created in Uk made by Thomas Beckham in 1927
- was called Glucozade until 1929
- made more changes and their sales started to increase
- changed from being a medical drink to one that can be drunk by everyonein 1985
- first flavours orange and lemon
- since 2003 releasing sports ones to keep brand healthier
Aims of Campaign
- used famous people who are known well within the sports industry such as Gareth Bale to act like role models
- used in the sports campaigns to support the claim that lucozade sports helps with their performances
- advert first shown to the public in the week of July 30th 2013
- year later in in week of Jan 8th 2014 was banned because of claims that it hydrates you more than water. recieved 68 claims in total, including one from the national hydration council saying it broke advertising rules
- huge part of ' i believe' advert is the integratiion of social media and the product. the hashtag 'i belive' was created to get the advert trending on twitter and facebook
- have own facebook and twitter page
No comments:
Post a Comment